(NewsNation) — The University of Georgia's football program is facing heavy criticism for charging Bulldog fans to watch highlights from its season opener.
After its resounding 63-3 victory against Tennessee State on Saturday, UGA Football's X account announced that highlights from the game are available on gloryglorygeorgia.com. A community note under the post, however, said that in order to access the clips, fans would have to sign up for a subscription that costs a minimum of $20 a month.
Fans subsequently flooded the comment section with hate, complaining that placing the highlights behind a paywall is a greedy move and doesn't make sense given they're already available for free on YouTube.
"Georgia games have never been more inaccessible, and you’re going to put video highlights behind a paywall?" user JimmyG1574 wrote under the post. "This is not how you build fandoms that last a lifetime. This is turning people away from being a fan. The long term ramifications will be felt."
The website featuring the paywalled video, gloryglorygeorgia.com, was launched in early 2026 as "an independent, fan-first ecosystem .... with a focus on deepening engagement and strengthening the connection between Bulldog fans and Georgia's athletic programs," according to a press release from the school.
The website offers three tiers of membership, ranging from $20 to $150 per month, for breaking news, recruiting updates, access to a private football practice and more.
The Georgia Bulldogs played a game against an overmatched opponent this past Saturday. It doesn't matter who, because they kicked the crap out of them.
After the game, the football team's official X account posted a teaser trailer for their week one highlight film, complete with a link to go see the whole thing.
There was just one problem: the video is behind a $20 paywall.
The worst part is that the link doesn't even take fans to the UGA athletic department's website, but rather a third-party site called Glory Glory.
Glory Glory is described as "a fan-first ecosystem designed to capture and share exclusive content, deliver unparalleled access to UGA athletics, and inspire deeper levels of engagement."
In layman's terms (at least how I understand it), you pay money to this site which then goes towards the players' NIL funds, and in turn, the fans get team-related content and access.
Judging by the comments underneath the video, this is a nearly universally reviled practice, and I can't blame them.
Where does it end?
We have rev share. We have NIL collectives. We even have places like Tennessee implementing "talent fees" on season tickets that go towards, you guessed it, NIL.
This is all in addition to millionaire and billionaire boosters footing large portions of the NIL bill as it stands.
None of this is sustainable, and it's why places like the federal government have become battlegrounds to try and "save college sports."
No one likes this, yet it will continue to happen.
I can't see myself ever losing my love for college football; I'm too indoctrinated at this point.
I am, what many would call, a "sicko."
But a large portion of fans are already becoming disillusioned with the sport, and it's things like Georgia's paywall tactic that are inflicting the bulk of the damage.
The death of college football may happen by way of "death by 1,000 papercuts," and we are already a couple hundred cuts deep.
Time to stop the bleeding before the greatest sport on earth becomes a husk of its former self, if it isn't already too late.
After its resounding 63-3 victory against Tennessee State on Saturday, UGA Football's X account announced that highlights from the game are available on gloryglorygeorgia.com. A community note under the post, however, said that in order to access the clips, fans would have to sign up for a subscription that costs a minimum of $20 a month.
Fans subsequently flooded the comment section with hate, complaining that placing the highlights behind a paywall is a greedy move and doesn't make sense given they're already available for free on YouTube.
"Georgia games have never been more inaccessible, and you’re going to put video highlights behind a paywall?" user JimmyG1574 wrote under the post. "This is not how you build fandoms that last a lifetime. This is turning people away from being a fan. The long term ramifications will be felt."
The website featuring the paywalled video, gloryglorygeorgia.com, was launched in early 2026 as "an independent, fan-first ecosystem .... with a focus on deepening engagement and strengthening the connection between Bulldog fans and Georgia's athletic programs," according to a press release from the school.
The website offers three tiers of membership, ranging from $20 to $150 per month, for breaking news, recruiting updates, access to a private football practice and more.
(09-09-2026, 09:30 AM)Replying to Shootist Comitatus (NewsNation) — The University of Georgia's football program is facing heavy criticism for charging Bulldog fans to watch highlights from its season opener.
After its resounding 63-3 victory against Tennessee State on Saturday, UGA Football's X account announced that highlights from the game are available on gloryglorygeorgia.com. A community note under the post, however, said that in order to access the clips, fans would have to sign up for a subscription that costs a minimum of $20 a month.
Fans subsequently flooded the comment section with hate, complaining that placing the highlights behind a paywall is a greedy move and doesn't make sense given they're already available for free on YouTube.
"Georgia games have never been more inaccessible, and you’re going to put video highlights behind a paywall?" user JimmyG1574 wrote under the post. "This is not how you build fandoms that last a lifetime. This is turning people away from being a fan. The long term ramifications will be felt."
The website featuring the paywalled video, gloryglorygeorgia.com, was launched in early 2026 as "an independent, fan-first ecosystem .... with a focus on deepening engagement and strengthening the connection between Bulldog fans and Georgia's athletic programs," according to a press release from the school.
The website offers three tiers of membership, ranging from $20 to $150 per month, for breaking news, recruiting updates, access to a private football practice and more.
The Georgia Bulldogs played a game against an overmatched opponent this past Saturday. It doesn't matter who, because they kicked the crap out of them.
After the game, the football team's official X account posted a teaser trailer for their week one highlight film, complete with a link to go see the whole thing.
There was just one problem: the video is behind a $20 paywall.
The worst part is that the link doesn't even take fans to the UGA athletic department's website, but rather a third-party site called Glory Glory.
Glory Glory is described as "a fan-first ecosystem designed to capture and share exclusive content, deliver unparalleled access to UGA athletics, and inspire deeper levels of engagement."
In layman's terms (at least how I understand it), you pay money to this site which then goes towards the players' NIL funds, and in turn, the fans get team-related content and access.
Judging by the comments underneath the video, this is a nearly universally reviled practice, and I can't blame them.
Where does it end?
We have rev share. We have NIL collectives. We even have places like Tennessee implementing "talent fees" on season tickets that go towards, you guessed it, NIL.
This is all in addition to millionaire and billionaire boosters footing large portions of the NIL bill as it stands.
None of this is sustainable, and it's why places like the federal government have become battlegrounds to try and "save college sports."
No one likes this, yet it will continue to happen.
I can't see myself ever losing my love for college football; I'm too indoctrinated at this point.
I am, what many would call, a "sicko."
But a large portion of fans are already becoming disillusioned with the sport, and it's things like Georgia's paywall tactic that are inflicting the bulk of the damage.
The death of college football may happen by way of "death by 1,000 papercuts," and we are already a couple hundred cuts deep.
Time to stop the bleeding before the greatest sport on earth becomes a husk of its former self, if it isn't already too late.
