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Real Men of Genius
Real Men of Genius is a series of advertisements, primarily 60-second American radio spots, for Bud Light beer. The campaign was originally conceived by copywriter Bob Winter and art director Mark Gross – and co-created with copywriter Bill Cimino – at DDB Chicago.
The campaign began in 1998 under the title Real American Heroes with 12 radio spots. Over 200 installments have been made. In 2001, the radio version was adapted for television in the UK, advertising Budweiser beer instead of Bud Light (Bud Light was not officially distributed in the UK at the time). The six UK TV spots maintained the same one-minute format and ran for about 18 months. In fall 2003, thirty-second versions of three UK TV spots were edited, and seven new ads were produced for US television.
Anheuser-Busch is reported to have spent $38 million per year broadcasting just the radio version.[6]
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05-22-2025, 01:24 PM
(This post was last modified: 05-22-2025, 01:25 PM by Toasty B.)
here ya go....and, yes, that's the Eye of the Tiger singer
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Every year I go to Palm Springs half the turbines are turning..hundreds as you drive into the Valley. Ones not turning are under repair, so 50% utility has to be eating the cost of any gain.
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(05-22-2025, 06:34 PM)Replying to Punkin14 Every year I go to Palm Springs half the turbines are turning..hundreds as you drive into the Valley. Ones not turning are under repair, so 50% utility has to be eating the cost of any gain.
there are turbine graveyards too, I wonder how long it takes those blades to decompose
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(05-23-2025, 05:59 AM)Replying to Milldawg (05-22-2025, 06:34 PM)Replying to Punkin14 Every year I go to Palm Springs half the turbines are turning..hundreds as you drive into the Valley. Ones not turning are under repair, so 50% utility has to be eating the cost of any gain.
there are turbine graveyards too, I wonder how long it takes those blades to decompose
They don't. They're made of carbon fiber and fiberglass. They'll sit there forever. They also use balsa wood for the base frame, but the shell material itself will likely never break down at all. At best, it will turn in to flat sheets of this man made composite material laying on the earth forever. So environmentally sound.